The Sama Story

Arif's vist back to his homeland
Welcome to Sama Rugs, where we bring you the finest selection of handmade rugs, carefully handcrafted by Master Artisans. Our story begins with Arif Sadath, an Afghan refugee who embarked on a journey to Australia, driven by a vision to preserve his heritage and provide an authentic experience for Australians seeking ethical handmade rugs.
Arif's journey was not an easy one. Escaping the ravages of war, he and his family fled Afghanistan in 1996, seeking safety in Pakistan. However, even there, hostility towards Afghan refugees grew, and in 1999, they were forced to flee once again after a harrowing incident involving a hand grenade.
Arriving in Australia, Arif and his family were granted a new lease on life through the Australian Humanitarian Program. With a deep appreciation for the beauty and craftsmanship of Afghan rugs, Arif saw an opportunity to share his heritage and support the talented artisans back home.
Thus, Sama Rugs was born in 2001 in Mornington, founded by Arif Sadath & sons. Our store specializes in offering a wide range of Afghan handmade rugs, including  exquisite Persian, Moroccan, and Turkish rugs. Each rug is a testament to the timeless elegance and intricate artistry that has been passed down through generations.
At Sama Rugs, we believe in the importance of ethical sourcing and supporting local communities. By working directly with Afghan artisans, we ensure fair wages and sustainable practices. Our rugs not only bring a touch of sophistication to your living spaces but also carry a rich cultural heritage that tells a story of resilience and craftsmanship.
Whether you are seeking a statement piece for your home or a unique gift for a loved one, Sama Rugs offers a curated collection that caters to diverse tastes and styles. Our commitment to quality, authenticity, and ethical practices sets us apart, making us the destination for those who appreciate the beauty and significance of handmade rugs.
Thank you for joining us on this journey of heritage and ethical artistry. We invite you to explore our collection and experience the timeless beauty of Afghan craftsmanship at Sama Rugs.

About Our Store

Samarugs has been proudly operating since 2001, and we have a wealth of experience and expertise in the rug industry. Over the years, we have built a reputation for offering our customers the best quality rugs and exceptional service. We are committed to keeping up with the latest trends in rug design, and we are constantly updating our inventory to offer our customers the latest styles and patterns. At the same time, we remain dedicated to providing the same personalized service that has made us a trusted name in the rug industry for over two decades. Whether you are looking for a traditional or contemporary rug, a small accent piece or a large statement rug, Samarugs has something for everyone. We invite you to visit our Daylesford or Mornington showrooms, or shop online, to experience the Samarugs difference for yourself.